The Survey System is the most complete software package available for working with telephone, online and printed questionnaires. It handles all phases of survey projects, from creating questionnaires through data entry, telephone or PDA interviewing or email or Web page Internet surveys to producing tables, graphics and text reports.

Sample Size Calculator

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Survey System Professional Edition 11.0

Survey System

The Survey System's Professional Edition can handle any type of question. It also adds sophisticated logic to the data entry or interviewing process.

The Survey System is the most complete software package available for working with survey questionnaires. This software is simple enough for occasional users, yet powerful and flexible enough for research professionals. Unlike spreadsheets or general purpose statistics packages, The Survey System was designed specifically for surveys. Version 10.5 reflects over 20 years of experience and the input of thousands of market researchers, political pollsters, human resources managers, customer service staff, health care administrators, educators, product development teams and others in more than 40 countries.

Creative Research Systems achieved this combination of power, speed and simplicity by making The Survey System modular. You only have to buy and learn the modules you need. You can enhance your system by adding modules as your needs expand.

The Survey System handles all types of questionnaires from simple comment cards to the most sophisticated telephone-based interviews. It takes you through all aspects of the survey process from designing and printing a questionnaire through producing professional quality tables and Graphics. You can easily enter and edit the data, spell check the text, calculate complex statistics and necessary sample sizes. We offer telephone sample management and multi-user network support. You can incorporate sound and graphic images into the interviewing process. You can even record respondents' answers in their own voices. This feature makes the most impressive research presentations ever!

What's new in version 10.5

Version 10.5 adds many exciting new features to make your surveys and reports even more impressive.


  • Include up to 500 sub-questions on numeric and answer grid questions

  • Delete a question in the Question Instructions window

  • Turn require answer on or off for all questions in one step

  • Turn automatic question names on or off

  • Filter which verbatims appear for inspection coding

  • Paste in multiple answer choice or subquestion labels in a single step


  • Select exclusive answers from a pop-up list

  • Select the answer for an other-specify verbatim instruction from a pop-up list

  • Trigger calculate instructions based on answers to an earlier question

  • Assign calculate instructions to instructional and verbatim questions

  • Reorder logic instructions using drag-anddrop

  • Base skips on the number of people who have already given an answer

  • Use 33% more characters for trigger values, calculation formulas and page breaks in random series

  • Choose whether the program should adjust question numbers when copying logic


  • Show decimal places on answer summaries

  • Base percentages on people in answer summaries

  • Choose odd and even row colors on tables

  • Create correlation matrices that highlight selected coefficient levels using statistics, answer grid and numeric questions

  • Use colors to highlight statistically significant differences on tables

  • Create word clouds to visually show how often different words appear in verbatim answers

Web Surveys

  • Purge bounced e-mail addresses and unsubscribe or opt-out addresses Survey Heat

  • Click on an answer choice to select it, even without a mouseover color

  • Limit answer grid columns based on previous answers

  • Show an image for only a specified amount of time

  • Include Alt text for images

  • Let people jump to sections of a survey

  • Create restaurant menu pricing tests showing a running tab

  • Create heat maps showing where on an image people clicked

  • Show a custom error page when a Study ID file is not found

  • Use YouTube to show video

  • Prevent backing up to individual questions

  • Send e-mail invitations much more quickly

  • Prevent duplicate answers when doing MaxDiff studies

  • See which questionnaires are complete, over quota or not qualified

  • Designate a URL for media files anywhere on the Web

  • Present choice boxes side-by-side on web reports produce pages, minimizing scrolling

  • Switch FTP sites with a mouse click

  • Prevent importing duplicate email addresses


  • Base individual quotas on the combinations of the answers to up to three questions

  • Edit the number of current completes for quotas

  • Let respondents continue an interview started by an interviewer

  • See which interviewers are logged in

  • Prevent importing duplicate telephone numbers


The Survey System's Professional Edition can handle any type of question. It also adds sophisticated logic to the data entry or interviewing process.

More Answer Choices

For multiple choice questions, the Professional Edition:

  • Allows up to 500 answer choices per multiple choice question.

  • Groups answers into Categories and Sub-categories.

Category Rows can reflect either Totals or Net Totals of the individual answers. In other words, an individual who chooses two answers in the same category can be counted either as two responses or as one person.

Large Numbers

For fill-in-the-blank questions, the Professional Edition:

  • Handles numbers up to 15 digits long.

  • Gives Means, Totals, Standard Deviations, Standard Errors, t-tests, etc.

  • Shows up to 100 variables per table.

These tables are ideal for questions where the answers are exact values, such as miles, tons, acres, dollars or other numeric units. The letters below the numbers in the following example show which groups of people gave answers that were significantly different from each other.

Text Answers

The Professional Edition:

  • Records text answers.

  • Classifies answers based on their content.

  • Converts text answers to numeric data.

  • Produces text reports classified by demographics and/or content.

  • Performs word frequency counts and basic content analysis.

Attractive reports can group the answers based on their content and/or by demographics. You can code text answers by searching them for key words or phrases. Where keyword coding is inappropriate, it can show each answer on the screen above a code sheet and let you pick the most appropriate codes. You can use the codes to group similar answers together in reports and as standard multiple choice data.

Interviewing Logic

  • Creates automatic skip patterns (branching).

  • Randomises question and answer choice order.

  • Shows images.

  • Plays sound (if you have the Voice Capture Module).

  • Shows previous answers in the current question (piping).

  • Does computer-aided interviews (CATI, CAPI).

The Interview Style Data Entry feature that comes with the Basic Edition of The Survey System lacks some features needed for sophisticated telephone interviewing. The Professional Edition adds those features. These include automatic question skipping (e.g., if "No" to this question, skip to Question X), consistency checking, randomisation of the order in which a group of questions is asked, randomisation of the order in which answer choices are presented, checking that the sum of several answers equals a specified number, and more.

Using The Survey System for interviewing is one of the most efficient ways to collect and process questionnaire data. You do not have to do things twice, as you do with other systems. The same instructions you create for questions in an interview also produces tables and graphics in a report. Since the data is saved direct to disk there is no need to complete a paper questionnaire and then enter it manually.

Survey System Panel Management Module

An on-going problem in survey research is finding and keeping suitable respondents. A panel lets you keep a database of qualified and willing participants. You can use the panel to select appropriate people for a project and reward those who participate. Many of the most successful survey research firms use a panel to rapidly create samples of people ready and willing to take their surveys.

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