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Proctor & Gamble Uses @RISK and PrecisionTree Worldwide!

30 March, 2002

Proctor & Gamble Uses @RISK and PrecisionTree Worldwide!

"We've trained well over a thousand people throughout the company on @RISK," says Proctor & Gamble's Bob Hunt, and now he's rolling out another Decision Tool, PrecisionTree. In fact, Hunt, who is Associate Director for Investment Analysis in P&G's Corporate Finance organization, and serves as a resource to the business units, was recently on his way to China and Japan to introduce PrecisionTree to P&G Finance managers in those countries.

P&G has been using @RISK since 1993 when Hunt first introduced it for modeling production siting decisions. The company has since come to rely on @RISK for its "entire range of investment decisions" including new products, extensions of product lines, geographical expansions into new countries, manufacturing savings projects, and production siting.

More recently Hunt and his colleagues have been working with PrecisionTree. "Its attraction is its capacity to value complex decisions, which often involve multiple, sequential decision steps." They find it particularly valuable in evaluating "real options." Procter & Gamble is now in the process of rolling out PrecisionTree to all of its major business units around the world.

Order @Risk or PrecisionTree from our website.

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